Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairwave Holdings LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app logged me out at some point and kept giving me errors when I tried to log back in. I assumed it was the password, so I reset that… no good. I know the login info is correct, your app is just broken.
It has been two weeks and I get to the screen to place my order and it sats server error. I loved the order ahead before this started happening.
I recently ordered food from the app and paid for it online. Drove all the way there, paid for parking and proceeded to wait for 15 minutes inside just to find out they can’t fulfill my order and won’t refund me. Order inside but stay away from the app.
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