Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Majestic Wine Warehouses Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s got the account functionality in the app but then to actually buy anything it just creates a portal back to the website. The issue with this is that the “Shop local” banner that you can’t dismiss for some reason means you can’t access the criteria at the top of the filter list. So it’s impossible to select, for example, “white”, or “red”, which is pretty fundamentally useless for a wine purchasing app. Additionally it can’t retrieve old order details through the portal - presumably an issue with the iOS version of the website because I couldn’t do it through Safari either. So I can see how much I’ve spent on wine but not find out which ones. Though if I duck out of the shopping bit and back to the app it’ll show me my order, and if I tap one of the wines it’ll put me back into the website portal. Very clunky. They need to invest in the infrastructure to just be able to purchase via the app.
The App is very poor when wanting to find out what wine they have in any category. Type in South African Red Wine and you get some South African red and then in the same list you get Portuguese, Australian, White wines, and everything except what you are looking for. It’s better to just going to their website.
The new version of the Majestic Wine App is excellent. If you have a Majestic account you can review all your past purchases as well as rate and review your wines. So if you are looking for something new you can quickly and easily check if it’s something you have tried before.
We are proud to be the UK’s largest specialist wine retailer, with over 200 stores and over 1,000 highly trained expert staff nationwide. Helping yo...