Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
iPhone 12 running iOS 26.2. Downloaded and registered. Linked it to my NHS account and tried to order repeat prescriptions. My repeat prescriptions were listed. I selected what I wanted and added to cart. That's as far as I got because the display was chopped off on the right side so I couldn't see or select the cart symbol either in portrait or landscape. Checked my display and text size settings but they were all at default. Visited Charac website for help, selected "For patients", "Order your prescription" but got a blank grey page. Logged out, deleted app and went back to requesting repeat prescriptions on NHS app. My pharmacy were pushing this. I didn't see the point as the NHS app was satisfactory and I didn't want any other services apart from repeat prescriptions.
Amazing sleek app. I can book all my health appointments and get updated quickly by my pharmacy.
Being able to speak to my pharmacist and see where my prescription is amazing.
Manage your prescriptions, book pharmacy appointments, and access NHS care, all in one app. Charac is your all-in-one pharmacy app, designed to connec...