Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yosuke Ebina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
従来のプッシュ通知型服薬管理アプリではどうしても慣れが生じてしまい、やがて機械的にタップするようになりついには煩わしくなって使わなくなってしまうことがありました。また、時間で自動的に送られてくる通知という性質から、予想外の場所・タイミング・状況で薬剤名の入った服薬のお知らせがスマートフォンに表示され...