Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Becker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoyed the game’s concept. It was really good and I was enjoying playing it, even if I had to restart a bunch bc I didn’t spend my coins the way I should’ve and it was either restart or pay to buy coins. I uninstalled it when I got to a point where I was forced to buy coins to continue with the story line. I had quite a few coins banked and it wasn’t that I didn’t have enough like the other times. My character wasn’t forced to pay for anything at that moment. I had just gotten possibly injured and my friend called an ambulance. I wasn’t at the hospital paying for the bill or anything so there was no logical reason it should’ve been making me buy coins. I hit next and the purchase screen popped up rather than the next part of the story. I tried to figure out a bypass, but there’s not one. Others may have worded this a bit more eloquently, but I just wanted to describe my experience. Personally if there was even a 99 cent option I may have bought some coins just to see what happens, but there wasn’t so I’m not. Also I would be willing to watch ads for coins. I had no issue with the watch 5 videos to skip the 45 min wait between chapters. Maybe they'll take our advice and fix it at some point.
I’m going to start with the positives of this game and than follow up with the things you could improve. Positives: - Game has a good concept -Fun story lines and scenarios - Easy to navigate the game - Decent art style for a choose your story type game Negatives: - Once you make a choice it’s locked and if you make the wrong decision you can’t go back to the scenario, you either have to pay money or start over. - Subscriptions are weekly and monthly, not permanent. You could increase the amount of profit if you unlocked add free game wait free game for $1.99 etc. - The amount of ads you have to watch in order for the wait time to be skipped is ridiculous because the majority of them are 30 seconds long. I was enjoying this game and I’m sure many others are but I’m not paying 4.99 per week to play without ads and I would have more incentive to buy coins and maybe continue the game further if there was a permanent option to remove them and the wait time. It’s a decent game over all but it’s definitely a pay to play game without many ways to avoid it or compensate it. All in all I deleted it within 1 hour of downloading it because I couldn’t actually become invested in it due to the pay to play, wait time and ad circumstances.
This could’ve been an enjoyable game. First you can’t choose your character, the game chooses for you, so you end up being a guy. And then you have to wait about an hour to keep playing after a certain number of choices (I think) and I feel like there is no real reason for this other than to get people to spend money on the game. When you subscribe you don’t have any waiting time, so it’s just a clear cash grab at that point. Also I wish you were warned about what choices would cost you money, because in the prank scene your friend ends up in the hospital and you need to pay the bill, and funny thing is the game will give you two choices: pay the bill or don’t, and even when you click “don’t” the game reverts you to the in game shop to buy money with real currency so Um lol… okay then. And then you need to start all over and things get boring and redundant fast. But I know why you don’t get a warning, because the game just wants you to spend money. There’s no way around it. Deleted.
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| Name | Price | Type |
|---|---|---|
| Premium (Weekly) | $4.99 | Weekly |
| Small Coins Pack | $4.99 | One-time |
| Medium Coins Pack | $9.99 | One-time |
| Big Coins Pack | $19.99 | One-time |
| Premium (Annual) | $39.99 | Yearly |
| Super Big Coins Pack | $39.99 | One-time |
| Legendary Coins Pack | $99.99 | One-time |