Novo: Drive Safe, Get Rewarded

Novo Insurance, LLC · iOS

Novo: Drive Safe, Get Rewarded

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Novo: Drive Safe, Get Rewarded screenshot 1Novo: Drive Safe, Get Rewarded screenshot 2Novo: Drive Safe, Get Rewarded screenshot 3Novo: Drive Safe, Get Rewarded screenshot 4Novo: Drive Safe, Get Rewarded screenshot 5Novo: Drive Safe, Get Rewarded screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Novo: Drive Safe, Get Rewarded Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.4 (102)

Rating Distribution

4.4
★★★★
102 reviews
5
8%
4
3%
3
5%
2
10%
1
75%

Top Countries

🇸🇪 SE🇬🇧 GB🇨🇦 CA
Reviews (3)
☆☆☆☆3-Year Contracted Driver8/28/2026
READ BEFORE DOWNLOAD!

I’ve been with Novo for about 3–4 months, and this has been one of the worst insurance experiences I’ve ever had. I’ve been a contracted delivery driver for a major company for three years with a clean record, so I expected Novo’s Safe Driving Discount Program to be a good fit. It wasn’t. The app relies on Bluetooth, which constantly disconnects or connects to devices that aren’t even driving. It feels intrusive and unreliable. After the first day, the app started flagging false events…off‑track driving, hard braking, speeding none of which happened. When I called to dispute the errors, customer service was polite, but the technical support wasn’t helpful. They insisted the data was correct, essentially calling me dishonest, and then banned me from submitting further disputes. At this point, it feels like the driving score system is designed to drop your score over time so your discount disappears by the end of the term. I wish I could upload screenshots to show how inconsistent the tracking is. It’s easier to just leave this company behind and move on. I strongly recommend avoiding Novo. Save yourself the frustration and regret.

★★★☆☆hazmat437/19/2026
Has its pros and cons

It’s like any other app of this magnitude. They are judging the wrong things of a vehicle literally judging the wrong things cause people that stand major major cities are always gonna have a hard break at any given time and it ain’t all from them following too close, it’s just from people not paying attention cutting people off almost hitting them things of that nature being a drug driver over 27 years of doing it over the road outside my regular everyday life, driving acceleration, rapid acceleration in some states you don’t have short you don’t have a long acceleration line. You have short acceleration lanes you getting on the interstate at 75 miles an hour you gotta get in the floor of that traffic. That’s even talk to anybody in school of any sort, I don’t care if it’s trucking I don’t care if it’s drivers Ed is taught that so this high acceleration thing y’all have that need to change because rapid acceleration is part of the car they wouldn’t put up what they call a passing gear that particular format of acceleration in a vehicle just to be there because people trying to get on an interstate not going to speed limit getting on y’all having these people be more of an accident prone situation than anything and don’t even know it. People here on interstate 55 into a 75 mile hour zone not safe at all. Y’all talk about safety be about it because this year I can report to and watch as a driver over the road over the years out there and watch more accidents happen because of the fact people getting on the interstate too slow not going fast enough watch many of them happens when people cutting other people off right at their nose and I said write the note I can talk about it. I got cameras all over my car so you basically leave one thing I don’t hit my break for no reason I barely saw them touch them.

★★★★★allie0717981/16/2024
Super affordable Insurance. And easy app.

My only issues so far is I’m about to renew my insurance with them but the app has not logged a single drive of mine. I’ve tried even having the app open both on screen and in the background in hopes this would fix things but it didn’t. And I have all the permissions on so it’s allowed to track my driving.

Version History (60)
4.23.28/30/2026
4.23.18/29/2026
4.23.08/27/2026
4.22.08/19/2026
4.21.08/18/2026
4.19.07/7/2026
4.18.06/30/2026
4.17.26/23/2026
4.17.16/20/2026
4.17.06/18/2026
Available In (102 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (1)
English
App Details

Tired of overpriced car insurance that doesn’t reflect how safely you drive? Novo fixes that. Novo puts you in control — just your phone, your driving...

iOS App ID
1560121519
Content Rating
4+
Min OS
15.0
Size
161.1 MB
Publisher
Novo Insurance, LLC
US