Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Solberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Read the other four 1 star reviews. Thought to myself “these people are idiots.” Downloaded the app to prove that they are all idiots. Turns out… I, too, am an idiot.
This app is not user friendly at all. Feels like it’s still under development considering it’s unusable as soon as it loads.
I cannot figure out for the life of me now to get the dice to roll. Should come with instructions or SOMETHING. Shouldn’t be so hard to figure out an app
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