Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRA-MINW P.S. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got the app because my local TRA office said on the VRU, that it was easier and faster to schedule on the app. The app however was still “working” on the scheduling of my appointment, meanwhile I called and got My appointment in a matter of minutes… plus, I haven’t yet received the images that my Chiropractor received the same day. So if scheduling is supposed to be easier, and medical imaging should be viewable on the app and neither is successful, I have to wonder how long I’ll be keeping the app.
I’ve tried several times to make an appointment using the TRA app. The app is not user friendly at all. The information requested i.e. the referral is something the patient in our case doesn’t receive. The type of specific procedure is not communicated to the patient either with the exception of the type, CT, MRI, X-Ray, Bone Density etc….the specifics are unknown. When the General questions are answered the app will not accept or move on in the scheduling process. The app needs a lot of work before it can be used effectively and efficiently.
It was frustrating that I could not schedule my imaging on the website, but only through a mobile app. I filled out all of the questions, but yet received a UFO text the next morning stating that they needed more information to avoid cancellation of my imaging. None of the questionnaire, including my height and weight, went through the app to the system. I then had to wait 20 minutes for a return call to answer the same questions.
The TRA Medical Imaging app makes scheduling your imaging appointments quick and easy. Using the app, you can make your appointments, fill out any nec...