Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Secret Language Network, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m disappointed in how they keep updating the app. We have to put the year in now when before we had the option to leave that out. And WHY did you take the strengths and weaknesses section away? Loved that part.
The information on the Birthday reports reveals such depth into one’s personality/characteristics. I have returned to mine again and again, blown away with how accurate it is! It’s intriguing to find out how two people match up in the Relationship reports, too. I am familiar with the thick book and it’s so handy to have this tool as a convenient app. The nominal fee that is charged (.99) for a report is worth it for how much of a description you get, even if it’s just for entertainment. Matching with others is a fun social feature because it predicts whether you’re ideal for work, friendship, marriage, romance, etc. You can make it what you want (and not treat it as a dating app!) I’m impressed! Easy to navigate after initial set up.
I like the idea of a Secret Language of Birthdays app in general and also a dating app, like someone else said there’s no currently nearly enough people for it to be a dating app and for that reason it should be free. I signed up for the free 7 day trial that allows you to message members, after that’s it’s $9.99/mo. This app doesn’t offer anything right now that’s worth $9.99/mo and should be free or like $2.99/mo until improvements are made. One you can’t really control much of your own information/profile. Two you can’t filter matches by age or anything else really and as a 39-year old I’m not looking to get matched up with 21-year olds. So like I said, good concept, needs to be built out quite a bit before it’s really functional. Will check back in the future.
Introducing IdealFor, powered by The Secret Language of Birthdays & Relationships: Uncover the unique insights hidden within your birthdate! IdealFor...
| Name | Price | Type |
|---|---|---|
| Unlock Report | $0.99 | One-time |
| Monthly Subscription | $9.99 | Monthly |