Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USI Holdings Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrible it won’t let me do it. It comes up and says something went wrong every time worthless app.
Every time I open the app I see the following message…”Oops, something went wrong. That should have worked but it didn’t. Try it again later.” This has been happening for some time now and I see it’s been about 11 months since the last update. What a waste of space on my phone.
I was surprised to find almost no useful information in the app. It’s mostly phone numbers and links to external sites. Such a letdown after Sequoia app our company used to have for years.
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