Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗County of Orange · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like almost all parts of the myOCPL app. But the messages for a hold are not clear. I saw that a hold item was Pending and that I was first in the queue, so I drove to the library to pick it up. I think that library patrons need clearer messages: 1 Change "Pending" to something like "Waiting for book" or "Not Yet Ready". 2 First in queue is unclear to me: am I the one with the book (so I should go to the library) and everyone is in line behind me? Or does someone else have it and I am the next person to get the book? I have seen that different systems use words differently. Would be clearer to write "You are next". 3 Consider providing a guide to explain words used. Put a small query mark ? next to the word Pending and the user can tap the query mark to explain it.
Like the app but can use some improvement. Some links doesn’t work. Especially when you are trying to rest your password, there is no “submit” button when you are at the password rest page. So you can never rest your password.
I use this app every single day and I used to love it. The app was bugging out the other day so I deleted. I reinstalled it and now it doesn’t work at all! A message keeps popping up saying It literally won’t connect to my server. I tried uninstalling and re installing so many freaking times and that’s all that pops up! It’s NOT my phone cause everything else works! I even tried rebooting my wifi and nothing. I’m super disappointed and upset.
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