Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usha Kc Adhikari · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst and most un-customizable possible. I can’t order the dish I want, chicken saag. Also, there are no specials to speak of in terms of prices or discounts. I used to absolutely love this place until they killed their lunch special and raised the price astronomically.
For one of our favorite Indian restaurants, a simple app that makes it easy to order!
Zaika’s website and recorded message on their phone line directs you to this App to order food but you can’t order from it! The app developer should be fired and the poor restaurant owners should get their money back and then some for their lost business. Don’t bother to download it.
We are a family serving with passion and dedication to our customers. Our authentic Indian restaurant provides carefully crafted menus, modish yet sop...