Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mortal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We spend so much of our lives pretending we are immortal. The problem with that is that we don’t pay attention to the good moments, and often let them slip away. I wish I’d had something like then when I was young… I would have lived my life quite differently. I’d have given it 5 stars if not for the fact that, sadly, the developers apparently abandoned the app a couple of years ago, and it has bugs that make it hard to use.
Mortal takes you through a beautiful important journey to wake up, live fearlessly, and feel fully your aliveness. Death has always been a sensitive topic in our culture and is often avoided. Growing up, I’ve observed people tiptoe around it like a plague. So naturally, we grow up fearing death for ourselves and our loved ones. But what Mortal did incredibly was share a unique, creative, and safe journey to befriend our mortality. Personally, this created a massive shift in my perspective about how precious life is—not just mine and my loved ones, but all life in the planet. We may even find more clarity in ways to navigate our problems, find our purpose, and find the deeper meaning of our lives. Much grateful for this. Come with openness, curiosity, and gentleness :) one of the best gifts you could give yourself.
As someone who is closer to the end of life than the beginning, I found this app to be an easy, non threatening way to slip into the contemplation of my own death while also remembering to be grateful for and present in my life. It seems to provide a sense of relief and freedom to think about “the elephant in the room”. I highly recommend it to everyone as a way to gain insight into this powerful subject.
When we realize that life is short, our problems suddenly seem smaller. We find more meaning in the everyday. We feel more alive. Mortal helps you ga...