Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Juliana Fetherman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the idea and would love to give it a shot. However I downloaded the app, created an account, verified my account. Then I went to sign in and it said I already had an account and that I would need to create a new account. I checked to see if I had attempted using this app in the best. I can’t find any evidence to suggest that I have. I tried resetting my password thinking I might have entered in a wrong password when creating my account but it made no difference. Is this app even still active? Am I trying to access an app that doesn’t work anymore? Several pages online are not available to access anymore. Including the page linked to customer support on the App Store. So this seems like the only way I might be able to talk to tech support. Let me know if I’m doing something obviously wrong. Otherwise I’m not sure this app is worth the frustration it’s put me through in an hour.
I do want to love this app, and maybe someday I will - though after 7 months I am relinquishing our subscription. The big problem may be beyond their control: the user base is not big enough, but is very diverse as far as ages, cognitive and physical abilities. I feel like getting some funding (investors/GoFundMe) so the developer can support herself, market and offer this service for free/pennies for several years - in order to build the user base and the value of the product/business (not because I expect it for free) - would be a better start up model. It would also be helpful to have more descriptors as far as cognitive abilities/challenges as age, diagnosis, and 3 interests are not always spectacular measures. Technical issues: 1. I enter in my son’s birthday on our profile (I’m caretaker and he’s 13), but in the list of potential friendships our profile is there (odd) and his age is 33. Which makes me wonder if any of the other ages are right? 2. I can’t upload a picture, because it says I have a custom avatar. 3. There have been times I can’t get rid of a signup splash screen despite being a subscriber. I want this to succeed so badly, and I think they can, but there are things to iron out.
I have three special needs kids and they are all teens now. While my daughter has had good success making friends, it is harder for my two boys and it has been a huge source of great sadness. While we have not even started using this, I wanted to tell you how happy there is a positive social media option for these people besides things like Discord which is very challenging to navigate in regards to the sometimes inappropriate content that is allowed there. My only wish is for you to have a version for kids 11-16 as this app is targeting 17+. My 13 year old, especially during Covid is really struggling.
Social network for special needs individuals and their loved ones.
| Name | Price | Type |
|---|---|---|
| 1 Month Member Subscription | $4.99 | Monthly |
| 10 Coins | $4.99 | One-time |
| 20 Coins | $9.99 | One-time |
| 50 Coins | $19.99 | One-time |
| 1 Year Member Subscription | $39.99 | Yearly |