Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgin Red Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Experience was fine except for the date change by one day when saw the last page.
Gotta say, virgin needs an overhaul top to bottom. Went in a cruise, which was less than stellar. Then I got an email for reward points for spending $5000 on a cruise totaling 700 points. Seems like that’s probably $20 worth of points since the first reward is at 7000 points. Logically you would think you would give enough points to keep them interacting with your brand. One and done with Virgin (pun slightly intended).
Downloaded the app after receiving email. Thought it would be good to have since I fly on Virgin & also take Virgin cruises. It simply does not work. After downloading the app it takes you to a screen asking about cookies & you choose it will direct you to a blank white screen. Each & every time you open it the same thing happens. It does not work!!!!!
Want to turn your shopping into rewards? Download Virgin Red and collect points as you, travel or shop to spend on holidays, experiences, and much mor...