Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aviva PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Again as others have mentioned it doesn’t really tell you anything and also doesn’t explore why you picked certain answers. For me I was happy either way the choices
It’s a shame that this app isn’t useful, it could have been much more powerful. Vague quiz and mediocre suggestions - expected better to be honest.
To me a tick box that someone suggested could be a good idea but the net result is beyond bland. Who ever signed this for release under the Aviva brand should be re trained.. I accessed this app from my own log in and answered the generic questions that every web search comes up with but even these were watered down. If it performed any basic financial data I could give it some stars but currently I am tempted to ask for money back as I lost time as I did it twice thinking it could not be as bland as it was..
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