Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gowalla Exploration, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been with Street Team since 2021, and it’s been a pleasure helping to build and curate my hometown and places I’ve been. Hoping that Gowalla will get updates again and hopeful that this app will fully take off and compete with the likes of Foursquare/Swarm, and especially Superlocal which has been quite a buggy experience.
The team focused a lot on making this app visually pretty, but the actual interface is not intuitive to use, not activity-centered, and also very buggy. I was looking forward to the promise of what the original was supposed to be, game-like where perhaps your friends could leave you objects at locations, or even a UI where you can actually see where your friends are if they’re not geographically close by. I’m not sure what problems they were solving when they designed this app, this seems like an art project not a utility.
I’m happy to see the return of Gowalla. I always enjoyed the festive artwork of all the pins. However, the app performance has been pretty spotty. I’m not able to add a custom profile image to my account. It gives an error every time. Notifications stay unread. App crashes when trying to check in. Hoping performance improves
Gowalla makes it fun and effortless to keep up with your friends IRL. ADD YOUR FAVORITE PLACES to the map CHECK IN when you go out FIND YOUR CREW i...