Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playing Forward INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Oh yeah oh yeah it’s awesome. Oh yeah oh yeah it’s awesome. It’s awesome. It’s awesome. It’s awesome.
This is a fun app to make sure my kids get some exercise and helps tire them out a little for me! Definitely a nice touch to have characters from shows they watch. Their favorite is Leonardo! Sorry Dora! We are going to keep using this even after lockdowns are done. Anything to keep them healthy and occupied for a few minutes! Can’t wait to see how they update this.
Brilliant!!! If I do say so myself!
DR. MOOVES A&D: Setting a New Standard in Wellness Apps for Kids! Introducing the first patent-awarded, dance-based wellness app for kids aged 5-12! D...