Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Retora Game Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t want to have to keep tapping. Tap the map. Tap a map location. Tell your hero to attack. Confirm the attack. Tap to see the results. Tap to accept the results. Tap the map location. Tell your hero to attack… Why doesn’t this stuff repeat on its own? Why is everything happening one menu at a time? Do I really need to craft just one iron sword, wait, accept it, then ask to make it again? And why is this an MMO? Why would I spend $35 for “all upgrades” if that’s going to shut down some day? What does this actually gain from being an MMO? I liked the original Merchant when it released but wow have the wrong lessons been taken from how to improve on that…
This is a sort of spin off of Merchant RPG, another great game. Now it’s multiplayer in the sense that you can support your guild mates and pursue common goals. The point of the game is to manage heroes who will fight monsters and come back with materials that you can send to your crafters or sell, much like the crafted items which you can sell or use to empower your heroes. It’s very straightforward in scope, but the amount of personalization and depth in certain aspects of the game is impressive.
One of the greatest games has returned and is better, do you like numbers getting bigger and better resources being unlocked? Then it’s time to clock in at Merchant Guilds. Enlist your heroes, make them gear, or sell it to the highest bidder, and send them off to kill a beetle 30 times so you can make them better gear or sell it at an even higher price
Blending together traditional RPG systems, management mechanics, and a fantasy overworld, Merchant Guilds aims to reimagine the traditional mobile RPG...
| Name | Price | Type |
|---|---|---|
| Extra Daily Challenge | $0.99 | One-time |
| Extra Daily Challenge Upg #2 | $0.99 | One-time |
| Second Inventory Upgrade | $1.99 | One-time |
| Hero Slots Unlock | $1.99 | One-time |
| Additional Inventory Slots | $1.99 | One-time |
| Extra Crafting Slot | $3.99 | One-time |
| Extra Hero Loadouts | $9.99 | One-time |
| Ad Free Mode | $9.99 | One-time |
| Unlock All Upgrades | $29.99 | One-time |
| Unlock All Upgrades | $34.99 | One-time |