Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Francesca's Services Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App looks nice but doesn’t function the way it should. You Can’t log into your profile to see your favorited items and you can’t view any information on your order. Now with the new website revamp (that is a lot slower and inefficient), i was hoping the app would be a better experience. But the app is lacking a lot of the major functionalities that would make using the app worth it. In my opinion using the app right now is no different than using a browser to shop the store. Both are very slow and not effective. Such a shame because this is my favorite store, love their clothes but it’s just not functional and makes me not want to shop online or through the app.
Great to see the app coming! It resembles the site itself but certain functions are not yet at par with it. Two things I noted by interacting with the app for few minutes are: 1. Track order - shipping look up- it will show the tracking number but navigation to the provider is not in place 2. User is unable to create an account so the interaction is more personal Again I understand that this is a quick response to needs caused by cov19 and I am looking forward for future enhancements. Thanks for the effort put into this so far! Being Agile is the way to go!
Pretty graphics and design, but certain features are glitchy. The cart feature was inconsistent, and didn’t save updates in between browsing and shopping —I removed an item from my cart multiple times, but every time I added a new item and went back to view the cart, the item I removed was back. I also made a few unsuccessful attempts to add an item to my cart (response was that my cart was empty), only to close the app and come back to the same item added to my cart three times. Search could be improved as well — there should be a “view all” option under categories. For instance, I had to view each frame shape individually for sunglasses because there was no “show all sunglasses” option). Excited that Francesca’s finally has an app, but perhaps make sure it works before releasing it to the public. Seems like I’ll be shopping on the website for a little longer.
francesca’s® is a nation-wide and online boutique offering one-of-a-kind pieces for all women to express their personal style. You can find a curated...