Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Art of Tea LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a really nice little app. It’s chock full of information. For instance, how many times are you set to brew your tea and you’re just not quite certain how long you need to brew it? Well, on this app, there is a really nice handy chart to tell you just this! How much tea to use? Same chart. Yay! Yes. The Art of Tea does sell tea. That’s how they make their living. But in the meantime, you can make your order and while you wait for it, sit down and have a total education on tea at your fingertips! How to choose. When to buy it best. What is seasonal. Everything you could possibly want to know is right here. And that’s the truth!
My roommate introduced me to the Art of Tea, in 2016 and I’ve been hocked ever since. I love how they now offer this app, which has made my shopping experience so easy. The same clean and carefully curated items that you find online are just a click away. I like the notifications the app sends me and how fast I can have them in my cart and shipped to my home. By far the easiest way to get my luxurious teas delivered straight to my door.
I love the convenience of purchasing my favorite teas on this app and having access to the blog is another huge plus! There are two things I’m missing in the app. One are customer reviews of products, and second promotional products are missing on the app even though they show up on the website Once the developers are able to incorporate these things, I think the app will be perfect and they will have my full 5 stars.
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