Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harney & Sons Tea Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started buying your tea and now we’re so addicted. It’s not funny we love it. It’s the best we’ve ever had the pleasure. Thank you Josephine Wadsworth. We love the berry cobbler it’s great, hot or cold. We love it. My husband wouldn’t matter if I bought 50 of them he loves them. I hope you continue to make them. They are a delicious addition to your line of tea. All of your teas are great. I never had the pleasure of anything so well made as your tea there is anything I can say that will bring it to a better level than you have already done. They’re so fabulous I will be making a rather large order. very soon I actually haven’t found one. I didn’t know it’s so hard to pick one. you are the best two that I have ever had the pleasure to drink their delicious and so many choices on how you want it. I absolutely love it. Thank you your favorite.
I went to London in 2010 and mostly visited Historical Royal Palaces. Each had a gift shop where Harney & Sons teas were sold. I got smaller 4 ounce loose and some wonderful 20 sachet LE tins. When I got home, I found their website. I bought all the HRP teas. I bought their book and took notes on white, green, black, oolong and Lapsang Souchang teas. After reading the descriptions on the website and trying samples, I finally narrowed it down to an additional 15 must have teas. That was ten years ago, and I am now refilling my tins. But, they are still adding varieties to the HRP teas. So, check back frequently to buy new blends and restock. My favourite of all is the Buckingham Palace Royal Blend, basically an Earl Grey with grapefruit as well as bergamot. The staff gets my orders out fast! And every box includes samples which I have not tried, yet. Love this company!
This app is well organized and easy to use. First off, the photography is great. Products are easy to find. If you can’t find what you are looking for, the Search function is great. I prefer sachets over loose tea these days, so I did a search for Supreme and my favorite black tea, Supreme Breakfast, came right up in a 50-sachet size. One small modification would be to bring the Debit/Credit payment option to the first payment screen as a choice along with the Apple Pay, Google Pay, and PayPal tabs. The PayPal Tab does give a separate Debit/Credit option to people who don’t have a PayPal account to use their debit or credit card. Perhaps add to the PayPal tab in parentheses (Debit/Credit), or just have a separate Debit/Credit tab. This will let people know who don’t have PayPal and don’t want to sign on for it yet but they can still buy their tea products with a debit or credit card. The teas taste incredible and it is nice to have an app that makes them easy to purchase! #DontWorryTeaAppy
Enjoy quick, convenient access to over 300 varieties of the world’s finest teas with the Harney & Sons app! Shop from your mobile device and enjoy fre...