Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leonardo Martelotte · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a perfectly designed app for keeping track of phases and points when playing Phase 10. It’s not a game, it’s an app to help you keep score (so you don’t have to use a pencil and paper and calculate things manually). The developer has done us all a great favor and should be commended. The negative reviews are from those who can’t read (the description clearly states this is an app to keep score).
I realized way after the fact that this was a score keeping app and not the actual game
* Attention: this is not a playable game, but a tool to keep track of the card game. Keeping track of your cards game has never been this easy! - Cr...