Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nickolay Lamm · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea behind this is great; however, the application is difficult to use. I hit the camera mode to see how it works, then can’t get it to turn off to go back and try to make a short video with pictures from my library. I select a background which the title lists as $29. dollars and it gives me samples to look at. Am I charged each time I look? Or do I have to buy the samples in order to use them? The designer is very talented and really knows his stuff; however, like so many, he doesn’t break it down to simple enough instructions for someone just starting to understand. the response I normally get is “Oh, this is easy!”. It’s always easy for the one who designs it. It’s the rest of us, especially us older clients who would like to use it, but can’t figure out how. Unless I can figure this out, the app will be worthless to me and that’s sad because I can see the potential. To the young man who designed this, you are missing out on a potential target audience, so maybe you can get a beginner to ask you the questions from their perspective.
We got this for our kids for Christmas, and while it hasn’t been quite as magical as I’d hoped, it’s still pretty awesome. And the customer service is incredible. At first, my email that I purchased the set with wasn’t recognized, so we couldn’t get any of the backgrounds without purchasing them. I emailed Nickolay ON CHRISTMAS DAY and he resolved the issue and wrote back THAT DAY!!! I feel bad that he was working so hard on a holiday, but that’s really impressive. The other reason this has been less magical is our problem, not the app’s. Our iPad is too outdated so it doesn’t support any of the backgrounds, so we can only use it with my phone, which is just a small screen so it isn’t quite as captivating when using it live. And I do a lot of work on my phone so the kids haven’t been able to use it as much. But the videos we can make ARE reeeeeeally fun. So it’s definitely worth it!
The app is pretty good. Some improvements I’d like to see...my iPhone, which I use it on, doesn’t recognize activity when we are recording video. So if we aren’t careful, the screen will go dark from inactivity in the middle of using the app. Also, the background window is difficult to use in landscape orientation. That may be from the limited screen space on my phone... not sure. Half the time I start the app, the background videos are blank, and won’t load up. I have to restart the program to see them. I also heard of some sort of dinosaur expansion pack, but so far all I’ve seen is the single running Dino background. Are the others still coming in the future? My daughter is loving this setup so far. Overall, great job. Eagerly waiting for the gloves!
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