Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cannot checkout as guest, cannot use Apple Pay, forces you to manually type new cc info instead of pulling saved cards. Faster to call and place the order
This restaurant app doesn’t align with the menu. Can’t order basic things offered. If there is an issue just says “sorry, there is an issue with an item” but doesn’t tell you which item or what the issue is. Don’t bother getting this app.
Welcome to the Atlanta Bread app, where you can Order Ahead and earn $7 for every $150 you spend! The more you visit, the more rewards you will earn....