Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AOK Mein Leben GbR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look great. Functions worse than most any app I’ve known. Data never loads. Spins and spins. No feedback as to why. You click on buttons and no responsiveness whatsoever. Is it loading? Did you even click the button? Who knows. They’re pushing like a suite of 3 apps and all over them are horrendously slow, and the user has no idea why there are 3 different apps from the same damn company, PLUS none of the three are responsive. Security of data is super high if not even you yourself can ever access it! “Most secure app in the App Store!” … because it’s so overloaded with bloat and security that it doesn’t even function. Horrible. Did you even test this outside your labs? Should be called the “AOK: Ihre Daten werden geladen…” App. Because that’s all it does.
Mit „AOK Mein Leben“ Ihre Gesundheitsdaten sicher und komfortabel verwalten „AOK Mein Leben“ – die elektronische Patientenakte (ePA) Ihrer AOK – biet...