Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗heonmin lee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app demands a lot of personal data and does not allow filtering of notifications. If you want “Order Ready” notice you will also receive unhelpful and unwanted notices about the kitchen closing early because they sold out of fish on a night that you weren’t patronizing them anyway. Invasive. And the app has a limited menu, a small fraction of the store menu.
My family and I are huge fans of Kenko Sushi, but I am utterly disappointed in this app. The menu is incomplete on it or drastically downsized for no clear reason. The love platter (our go to) has a fraction of the hundreds of different rolls that are available on their menu. Not to mention there is only sushi available and no noodle options like they usually have. I surely hope this isn’t a result of the pandemic affecting them. It’s be tragic to see them go because their food is delicious. However, if their menu isn’t what it used to be I don’t expect to be customers of Kenko for any longer.
I’ve eaten sushi all over the world but nothing comes even close to Kenko. It is truly the greatest sushi of all time, and very affordable.
The “Kenko Sushi” app for iOS provides all the information you need to know before heading to Kenko Sushi of Lincoln Park, New Jersey and deciding wha...