Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIGHTERS COMPANY CO.,LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like how much better it’s gotten to navigate the app with ease, but there are moments I have a hard time understanding where to go for certain things. Personally, I’ve never used an app other than a ticketing official site for concert, so I’m a bit nervous for an upcoming event as it’s very new to me. The content itself is entertaining and I like the simplicity of it all. I do hope some updates can be made in the coming future so it’s easier to understand how to vote, watch, and support content of idols and groups! Other than this, I really enjoy using it!
Kooky is a great app in concept but I feel it needs to be more user friendly and less payment based. I do understand the goal of those transactions, but I feel there needs to be more incentive for users to start and stay. Starting off with basically nothing and so many things going on makes it difficult to want to continue using the app, especially when it feels like your being pressured to spend in order to get your favorite to win. Finding different ways to increase your Kookys in app would be a great way to start. Cause the very minimal you get from logging in, liking a comment/magazine, voting in polls, and entering other discussions doesn’t earn very much and makes it hard to support time based polls for users who do not have $20 to buy 3,100 Kookys. Besides this, it’s a very nice app with good potential to be better in the future for kpop fans and fan voting.
As a kpop stan for 3 years now, I can say that Kooky is a good app to win ads for your idol. The only downside for me is when voting, they would show ads before we can cast our votes. Which is time consuming and unfair since I never get rewarded for it. Other apps would usually give votes for every ads we watch.
■ Be Kooky, Make Your World Find K-Pop communities, empower your favorite artists on Kooky Join the ultimate K-Pop fandom platform where you can dis...
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