Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ellipsis Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do a recording before my therapy sessions. It’s really good because then she knows how I’m doing and what I’m thinking about before we start.
So I downloaded this app because my therapist wants to track my moods. You talk about how your life is going and then the app can see if you’re depressed or not. It is pretty rad!
This is such a sick app! It’s like a mood diary. It asks you questions about your life and then tells you how you’re doing emotionally. I record weekly sessions and then my therapist can track how I’m doing. I look forward to doing these sessions.
Ellipsis Health is improving health one voice at a time. Using artificial intelligence, we have pioneered the first vital sign for behavioral health b...