Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Liberty Athletic Club, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is unintuitive. It has a poor layout and requires way too many taps to get anything done
Doesn’t seem to be much interest in producing a good working app - men’s room is is out of order until May. Just lockers or use family locker and showers
I have to delete the download every two weeks
Liberty Athletic Club is Ann Arbor, Michigan’s premier tennis, health and fitness club. There is something for everyone – play tennis, swim, workout w...