Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dennis Berndtsson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is so much fun. The difficulty is perfect, challenging but doable. No in app purchases is such a breath of fresh air, I wish more developers would take note. Thank you for such a great game. Reminds of the games I played as a kid.
A colorful space shooter with 9 difficult levels! Shoot your way through enemies in a 1980s styled arcade game. - An evil corporation is sucking the...