Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Time Out Digital Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I open the app, the only market I can choose is in Dubai. No other markets appear in the list, so there is no way to change it. I even tried uninstalling the app, but it did the same thing. I did use the app successfully about a year ago, but now it is useless (unless you happen to be in Dubai.)
After I ordered, I got a notification about a price change (which is already weird) and was prompted to pay again. I went through with it even though I didn’t notice any difference in price. Then the app showed I ordered the same exact thing a second time! There was no way to cancel the second order either.
Great concept for contactless order, but please enable text message notifications for order pickup when food is ready. Email notifications are not very convenient, needing to constantly refresh.
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