Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tri Counties Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to work fine. It does now offer Touch ID login. As of a few weeks ago it started freezing after photo capture for mobile deposits. After several tech support calls they finally said they’re aware of the issue and it’s due to an incompatibility between iOS and the app. That’s crazy when a good portion of the population uses iOS. Testing with iOS and android should be standard for app developers. They had no answers on when the issue might be fixed.
This app is no better than the online interface which continually needs resetting. The latest problem: Three identification points (Acct #, ID, password) makes TriCounties incompatible with outside banks making it impossible to transfer funds. Then, you get kicked off TriCounties and have to call to reset. And this is supposed to be the newer better Business Account interface? Infuriating
First off, the app NEEDS Touch ID. It’s convenient and faster to log on w/o having to enter passwords these days which have so many characters. Also, when the screen sleeps it automatically logs you off, which is terribly inconvenient, especially when you have to manually enter your credentials again. That needs attention ASAP. Not being able to differentiate between credits and debits easily makes this app very unfriendly to users. The personal app displays credits in green and debits in black. Don’t understand why these issues were not addressed at inception. Please do an overhaul, because it’s very frustrating to use this app. Thank you.
Bank conveniently and securely with Tri Counties Bank Mobile Business Banking. Now you can manage your business finances anytime, anywhere - from your...