Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mechanics Bank Mobile Banking · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This honestly feels like it might be the first banking app ever made and then never updated. I have 6 different bank account apps and this is by far the worst. Horrible functionality. Very limited features. It’s so bad it’s sad. I don’t understand how mechanics bank ever put this app out there. Seriously mechanics, look at other bank apps and just copy them. My 9 year old daughter could build a better app than this.
These guys need to get with the 21st century. This app is super dated.
I have a client who issues emailed checks to pay my invoices. The checks are on PDFs that must be printed. I’m not complaining about having to print them. The problem is that once printed I cannot take a picture of it and deposit it on the app. I have confirmed I can do this with other banking apps (USAA for example). Further, these types of checks cannot be deposit via an ATM either so require actually going into a branch every time. This is particularly problematic during the Coronavirus epidemic. Can the acceptable criteria be changed to accommodate?
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