Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apricity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works okay, but it has persistent problems: -when clicking on the chat function, it always takes you halfway up the conversation, forcing you to scroll down down down to get to the newest chat -it will usually show multiple notifications even if there’s only one new chat -when you check off items on a task list, they don’t stay checked offf
This app constantly has 1 next to it to symbolise that that’s a notification. But there isn’t! Very annoying
Welcome to Apricity! We know managing your fertility treatment can be a nightmare. Our app is a straightforward way to stay one step ahead. Apricity...