Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Total Gym Fitness, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They recently updated the app but I find it more cumbersome to use. It requires a lot more clicks to get it the videos I want to watch. They added the ability to create playlists, which is nice, but again, too many clicks to create a playlist and add videos. I would like to be able to bulk select videos to add to a playlist. I would also like to have more control over how my favorites are displayed. They used to display in the order added as a favorite. Now I believe they are displayed oldest publish date to newest? Overall I don’t think the new features added much value and resulted in more clicks to navigate to videos. In terms of the content, I do think there is a lot of great content to choose from. I wish it was better labeled as beginner, intermediate and advanced. I would like to see more split workouts, more Pilates and some more stretching.
Overall good app. The biggest disappointment is when you download the videos they disappear from your downloads. Not fun having to go back and search through the videos for them everytime
I bought the Total Gym primarily for the leg press, and figured regular workouts would be super boring then I found Total Gym TV. Total Gym TV makes home workouts a lot easier to get motivated for. There is a lot of variation, the trainers are engaging, and if you are crunched for time, trying to squeeze in a workout, you know how long the workout is going to take.
Total Gym® TV is an on-demand video platform to stream Total Gym workouts 24/7. Total Gym® TV offers the Total Gym fitness community on-demand streami...