Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gilad Kalina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So this company went bust. It happens in business. However since all control of this filter is based on internet communication it can no longer be controlled with the app, and there are no physical buttons to control the unit. The app no longer opens. Now the filter is stuck running at a high speed and is too noisy for daily use. Would have been nice if they set the app for local use before they shut down.
Had this unit for a few months and it’s a good product.
However the integration with an exterior weather center has never worked and is continuously wrong. I definitely expected this part to work. While the measurements for the indoors may be adequate when you swipe through to find more information it’s just the same boilerplate outside of one page breaking down the interior scores.
Aura Air developed the world’s smartest air purification system, one that cleanses and disinfects indoor air through a unique 4 stage purification pro...