Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Somos Healthcare Providers, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app for the sole purpose of checking my child’s school administered COVID results. After months of difficulty creating an account and connecting my info via the website, I was finally successful creating an account using the MiSOMOS App… only to find that the list of results for my kids is incomplete and the latest info is not available. My daughter had 6 tests in school in 2022 and only one is displayed. MiSOMOS has been a complete waste of time. I will not bother to check anymore. I can only assume that they’ll let me know if my child is positive. It’s ridiculous that the public school system is serviced by this completely useless company and so many families are jumping through hoops for nothing.
I hate that this app plays music at startup even though my phone is on vibrate only. The graphics are also too busy and hard to figure out what is what. That said, once you can see what you want the app works smoothly. Also, I get notifications that the test result is ready *days* before it’s actually ready. Sometimes I get that message right when the test sample was submitted and sometimes the next day, but never when the result is available on the app.
I’m not a fan of this app. It plays a very loud jingle when I open it, regardless of the fact that my phone is set to vibrate. That tells me the app isn’t following the normal rules, since putting my phone on vibrate should silence all audible alerts. This is just one of the reasons that I think this app was probably built as cheaply as possible, which doesn’t inspire much trust in this company’s health services.
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