Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bruce Bolton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a pretty neat little app, I just connect to the wifi, and can chat with everyone on same network, kinda amazing, could be a little prettier, but works well. It’s become sorta a addiction now, whenever there is new WiFi I open to see if there’s a chat
Very useful for connecting with others on shared wifi
Every WiFi is a group chat. College, conference, club, office, bobba shop, coffee shop, hotel, hostel, high school, pre school (ok, not there), airpo...