Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portland General Electric Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app generally works well to pay my bill and to get updates on outage info, unfortunately in the latest release of the app they removed the fingerprint authentication feature, making Face ID the only automatic authentication option. For those of us who still have fingerprint identification devices (eg iPhone SE) we have to resort to the old method of email and password to login. You should have considered your user base before completely removing a useful feature.
I try to go into this app once a month and it seems that there’s always an ‘update’ it forces me to make. I normally avoid updates in general since I know that there’s a good chance they screw something up, but this app forces you to make them. Shockingly, after I updated the app today it wouldn’t let me type in my password properly - not good. I won’t be using this app again. //// Review update: worst app ever. Just tried signing in again for the first time in months (of course I had to update the app first.) Asked me if I wanted a bunch of notifications — I don’t care, I just wanted to check something real quick. After I get through the tedious list of notifications, the app won’t load. Honestly stunning how bad of an app this is. I’ve used a lot of companies’ apps — this is the worst one. It hasn’t saved me time; it’s taken up my time
The app is fictional enough. And really, in most months I wouldn’t really need to use it ever as my PGE Bill is automatically paid from my bank account every month, but my power has been out for 4 days now so I’ve had to check the status of my outage multiple times a day and the size of the service calls/responses have been massive. iOS tells me that the PGE app has used more data than Instagram, and that’s wild because Instagram has photos and videos and the PGE app is likely just some JSON or XML. Obviously some overbloated service is sending some massive payloads. Feel bad for the developers that work on the app.
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