Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moms Demand Action · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was able to log in but this isn’t leading me to action: im having difficulty parsing and actually applying the filters I want to find actions for adult groups local to my area. Also, just scrolling through the main feed, it’s irritating that my scrolling past linked articles triggers the link to open far more frequently than I want. I’ll just stick to tuning in via email newsletter for now.
I’m so excited and proud to have this app to take action against gun violence. I keep getting notifications from the app to do things, but EVERY time I go to the app I have to log in (incredibly unnecessary and annoying) most of the time login doesn’t work, and when it does I have to go through all of the welcome screens even though I don’t need this info anymore. All of this combined is making it extremely difficult to take the action you want us to, and is definitely having a detrimental effect on your cause!
I took off a star because within the app I want to ‘“Share” the app’ instead of going to the App Store and using the share function there. Then I text to my friends.
Demand Action is a new central hub for Moms Demand Action and Students Demand Action volunteers to get things done and help to end gun violence. Searc...