Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Squid Rewards · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A recent update appears to have broken the app on iPhone SE as there is no longer a tap tag button to activate the nfc. The in app AI agent also breaks and doesn’t allow you to properly report issues or speak to the team. Before this issue the app was great.
SQUID allows you to collect loyalty stamps on your phone in participating cafes, restaurants and salons across Ireland and the UK. Simply tap your pho...