Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The ASA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately we weren’t able to use this app. We kept getting error messages about the app not having permissions to scan photos but we checked and rechecked this and the permissions were all available. It’s not very intuitive to navigate. While I was on it some awards or achievements popped up but then I wasn’t able to find them again. For the record I’m not some technological Luddite, I use apps daily. Unfortunately this one just isn’t very functional.
We’ve only just discovered this app & think it’s fab!! But!! My daughter is on stage 4,it would be great to be able to add in a photo from your camera roll (not just take one with the camera) to be able to add the relevant stickers to past pics when she achieved stage 1,2 & 3! Please make this possible!!! EDIT: please add in all the badges you do!! Like water safety 2 & 3, 400m, 800m etc etc as well as the above!! An app we love is slipping because you’re not up to date!
I tried this app out because it thought it would be fun for my 3 year old. Initially, the only thing I could do was let her choose her avatar and see what she should learn at each stage. Alright, but kind of a waste. We finally got her most recent certificates, but they only do 4 of the ones available for her level on the app at her pool, the rest we won’t be able to get badges or certificates for. For earlier levels, we only got one of the duckling certificates due to Covid and the class system changing (I thought she was still in ducklings until the certificates were available). Today we scanned in her awards only to find she doesn’t unlock anything at this level. We took pictures, but couldn’t find them anywhere in the app or my photos afterwards. Total waste of time.
Make learning to swim even more FUN with My Learn to Swim by Swim England! **Unlock more awesome characters and rewards as children progress through...