Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greenwood Athletic & Tennis Club · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All apps need to do one basic thing and that’s have all buttons/engaging spots within the tappable zone of the phone. I have an iPhone 16 Pro and when I tap into a class to learn more the back arrow, heart, and share button are all at the very top edge of the phone behind the time, battery, WiFi, signal area making them almost impossible to tap on. So that means I cannot back out of the screen and so I have to close the app to restart it to look at everything again. THAT IS SO DUMB. I know that Apple keeps changing their UI and blah blah blah, but all functional apps update their designs so that they don’t have arrows or buttons or whatever in an area you can no longer access. Is no one updating this app anymore? Did you fire all your app engineers and QA people?!
I hate that I have to log back in EVERY time I use the app.
The app is beyond horrible. For example, if you want to schedule a session on a different day, it will first load up all the classes for today (takes about 20 seconds), then you change the day and it loads the classes for that day (another 20 seconds), you pick a 30 minute slot and if you want to get a second slot, guess what? You have to go back so it can re-load all the classes for that day AGAIN (another 20 seconds), AND bump you to the top of the list so you can scroll down to where you wanted to be...AND you are scrolling through each and every class at each and every possible time slot (yes, including all the ones that are not available). What a joke.
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