Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Designs for Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good: I like the amount of info available and how sections are categorized. Bad: Needs work with UX.. at first it’s amazing but then very frustrating because it’s not User-friendly. Very buggy and/or doesn’t play well with iPhone. 1. I get notifications on my iPhone locked home screen but when I open app I don’t see notifications / there’s no notifications “center”. 2. It’s not intuitive.. by accident I hit the lightning icon on app home page and only then did I realize it was a shortcut to my supplements list. Before that, I kept toggling back and forth from the meal, to the notes page, to the supplements tab! 3. When I try to add notes and photos for meals not listed, there’s no done/save button. You can only exit the page. 4. It’s needs to be more intuitive when you should swipe screens or click for a drop down navigation. There’s more but you get the point.. I want to like and use it but it’s frustrating so I end up not logging my foods, etc because it’s annoying..
I like the way it covers all the elements of wellness: nutrition, exercise , mindfulness , rest. The app suggests some amazingly delicious recipes .... including a weekly shopping list for week. The only problem I have had is getting fatal errors and loss of data. Doing delete and reinstall hoping it resolves the issue
Whether you are trying to lose weight, “get healthy”, or are addressing a serious health issue or condition, creating healthy habits and behaviors is...