Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗This Mum Runs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I actually did the TMR Run 30 and Run 60 physical course back in 2017 before I was pregnant with my third. They made me a runner then. I never thought I’d run any kind of distance, let alone a 10k and TMR did that. My husband moved away after baby three so I couldn’t do the evening sessions any more. The app means I get the familiarity of the TMR structure with the freedoms to run when I have the time. I really like it. It’s got me running again. And I can run and listen to podcasts and Mel chips in when she needs to over the audio. One small thing, I could do with narration for the warm up and cool down sessions. I find I tend to do these outside and have to keep checking my phone to remind myself what the stretches are. But I almost have them memorised by session 6 so it’s a tiny issue.
I’ve always thought of running as a distance event - I have to run 5k or 10k and my times have to improve and I have to run three times a week and I’ve always failed. It became even harder once I became a full time working mum. I’m exhausted most of the time - there is no parenting off switch! I decided to go for this app because I really liked the idea of running not a distance, not a specific distance within a time frame, but to just be able to run for 30 minutes. At my pace. There is no “how far did you go?” questioning at the end. I just followed the app and was guided by Mel. It’s very early days but there is something different about this way of training - this different mindset that makes me feel like the pressure is off. I got to the end of my first session and thought - I can do this!
This app is just wonderful and is more than just a running app. You can see how much personal thought and time went into the content and look. From Mel’s encouraging introductions to each session giving reassurance and top tips, to the clips from real women doing Run 30 in the TMR community, who are so inspirational and honest about their experiences. It’s also fun with lots of features like the community page, FAQs, physio room. All the questions we women want to ask but may feel silly to ask and then risk injury or low confidence. This app is so supportive for women who are living with the real daily struggle of carving out just enough time to keep happy and healthy for themselves and their families. I love the philosophy of women supporting women. We need so much more of those supportive behaviours in our world!
Our Run30 programme is a simple, easy to follow walk/run programme. Based on minutes moving rather than pace or distance, our low pressure approach to...