Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Parkinson Disease Association, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app won’t allow me to select a state so I can’t even sign up!
Tapping on the + does nothing, and you have to close the app to get out of meds tracking.
For an app that was featured in Parkinson’s Pathfinder magazine, one would assume the developers beta tested the interface. Selecting the + sign is impossible in the medication tracker section. It’s up in the Apple menu bar area and does nothing when pressed, probably because it’s in a restricted area. So can’t even use the apps features.
Each person’s Parkinson’s disease symptoms are different. The more you and your care team know, the more personalized your care. The APDA Symptom Tr...