Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commonwealth Bank of Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I know this is a basic, stripped back version of a brokerage designed for the lowest common denominator. On that score, it’s great: buy and sell is easy and simple. Go one step further and things get a bit murky. The funds on offer include some that are geared towards dividends/income. The app doesn’t apply new shares from the funds’ Dividend Reinvestment Plans at the (official) issue price, meaning the average purchase price displayed is out of whack. This is obviously a result of the fact that there is no “pass-through” of information from the app to the share registry about your (pretty basic) preferences. Take a pretty common scenario: you want to re-invest all your dividends AND go completely “paper-free”. Simple premise, right? You’ll receive 4-7 physical letters to your address before everything works as you want it to. Enjoy the particularly ironic (physical) letter stating “Thank you for updating your preferences, we will now send all correspondence electronically”. Good on the basics, execution of the work-flow needs some work.
App is great and very easy to use and invest with, however linkmarket service and computer share holding companies that you must use are TERRIBLE, I have previous bad experience with link so I’m not surprised. This time I simply could not even log onto their websites to register my holdings or change preferences. It was simply beyond either company to get me logged onto their website or apps. I tried with different phones and laptops, spent hours deleting browser cache, swapping browsers, constantly emailing new links to change password, installing more verification software, spending hours on the phone in a cue, it was a nightmare. I have given up and sold all of my holdings, it was just to much hassle and was eating up all my free time. Don’t do it to yourself. Invest your money some other way.
Great app works well no issues there, please fix Face ID for Apple I have to enter password in all the time STAKE and Spaceship use Face ID for fast log in. Other than that great platform for entry level investors. Maybe future give us breakdown of when dividends get paid so we know when to expect or option to reinvest or take dividends to bank account maybe an idea. If any changes made I’d go back to 5 stars any day for you. Love the app so far.
CommSec Pocket lets you invest anytime, anywhere, with as little as $50. Choose from ten themes to easily invest in something that appeals to you – li...