Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vanguard Investments Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really value using the Vanguard app, but there’s one critical improvement that would make a huge difference: stronger account security. Our investment accounts hold our financial future, so security should be the top priority. Please consider adding two-factor authentication (2FA) and passkey support. These features are becoming standard across financial platforms and would provide much-needed protection and peace of mind for users. This would be an essential upgrade and greatly appreciated by your customers.
Love this app. Thought there was a problem with the drop down arrow on current FY year etc so requested a fix. The problem was me not them as it had been changed and I didn’t realise. They still responded, explaining the change. So great to take the time to help.
I'm loving the new app! It's really great to see the new refreshed look and be able to navigate through my accounts so easily and intuitively. It's great to see the performance graphs and everything looks super fresh. It's easy to see additional information about the products I buy using Vanguard Personal Investor. I love that Vanguard Super also has a Future Forecast that allows me to view my future Super balance based on expectations from Vanguard's proprietary capital markets model! I haven't seen any other companies do this.
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