Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commonwealth Bank of Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The CommBank app’s help/contact function appears to be designed to steer customers only to the woefully inadequate Ceba chatbot and chat staff. Chat staff have horrendous wait times for responses, often around an hour but sometimes longer. Westpac, as an example, allows customers to choose whether to chat or call - and even lets you call into the bank fully-identified so you don’t have to spend more time verifying who you are once your call is answered. The largest bank in the country should be able to do better.
I use this app a lot and while it gets the job done it is missing many features and is still pretty buggy. Notifications in particular drives me nuts. Notifications that are in the web app aren’t here. Push notifications to my iOS device don’t show up
Very good service,although The first lady who served me was a little bit impatient. But the second lady who helped me open my account was very patient and helped me answer many questions. As an international student, this is very helpful to me.
Welcome to Australia’s best banking app^ 17 years in a row. Join 9 million people in Australia using the CommBank app. There’s so much to love: Bank...